Amber Leigh Salisbury has always walked a path of deep presence, reflection, and meaning. Her journey has not been linear—it’s been a soulful unfolding shaped by loss, healing, transformation, and a reconnection with what it means to be fully human. With a heart attuned to the sacred in everyday life, she has spent her life helping others face some of life’s most tender moments—from love to grief, birth to death, and now…morning coffee.
Today, Amber is the founder of Sacred Cups Coffee, a brand that offers far more than ethically sourced, small-batch roasted beans. It’s a call to presence. A daily ritual of honoring life, ancestors, and the future. But to understand the soul of Sacred Cups, you must first walk the road Amber has taken to get here—a road lit by intention, resilience, and connection.
A Foundation in Food and the Human Experience
Long before launching a purpose-driven coffee brand, Amber spent 13 years at The Kroger Company, one of the largest food retailers in the country. As a Customer Service Field Specialist, she became captivated by the power of experience—not just what people buy, but how they feel while buying it.
Amber came to understand that food isn’t just fuel—it’s emotional. It brings comfort, nostalgia, celebration, and connection. It’s woven into the human story in ways that are both universal and sacred. That insight stayed with her and ultimately shaped her lens on business, relationships, and the ritual of coffee.
Even early in her career, Amber was tuning into the powerful intersection between hospitality and humanity—something that now lives at the heart of Sacred Cups.
A Global Education in Human Potential
After leaving the corporate world, Amber spent eight years traveling globally while working for Tony Robbins. During this pivotal time, she immersed herself in the study of human behavior, performance, and transformation.
She learned what motivates people to grow, what holds them back, and how deep connection and clarity spark real change. She also saw how powerful brands don’t just sell—they serve. They invite people into an experience, a transformation, a remembering of who they are.
That ethos now lives at the center of Sacred Cups: not just a product, but a daily invitation to connect more deeply with self, others, and the Earth.
A Life of Sacred Service
Amber’s journey continued to deepen. She became a celebrant, creating personalized ceremonies to mark life’s most significant moments—weddings, memorials, and rites of passage. She trained in Imago Relationship Therapy and became a grief coach and end-of-life doula, supporting individuals through identity shifts, heartbreak, and life’s final transitions.
What she discovered again and again was that the people who live—and die—most peacefully are those who do so with intention, love, and ritual.
Grief as Teacher, Coffee as Healer
Amber’s personal losses shaped everything. In 2005, she lost her mother to endometrial cancer. In 2011, she lost her father to Alzheimer’s disease. The grief was deep—but it also awakened her to a truth she now lives by: when we turn toward our pain with reverence, it becomes a compass.
In a beautiful twist of fate, she discovered research suggesting that coffee may help prevent both endometrial cancer and Alzheimer’s. Her daily cup became more than comfort—it became sacred. A remembrance. A way to feel close to her parents. A tool for healing.
The Seed That Grew: Co-Founding Purity Coffee
This evolving relationship with coffee led Amber and her husband, Andrew, to co-found Purity Coffee—a brand rooted in producing clean, organic coffee that supports human health. It was Amber’s first step into coffee as medicine, and it helped her see how a daily habit could become a transformative ritual.
But while Purity focused on purity of product, Amber felt called to something even more experiential and spiritual. She began to ask: What if we brought soul back into the cup? What if coffee wasn’t just about health—but also about meaning?
Listening to the Ancestors
Amber’s journey eventually led her to form a deep relationship with multiple Indigenous communities. These farmers live in harmony with nature and guided by ancestral wisdom. Their view of coffee as a sacred gift—not a commodity—mirrored Amber’s own beliefs and became the foundation of Sacred Cups.
Working with these farmers is more than just a business partnership. It is a sacred alliance rooted in shared values of reciprocity, ritual, and reverence for the land.
Sacred Cups: A Ritual in Every Sip
Sacred Cups Coffee is the culmination of everything Amber has lived, learned, and loved. At its heart is the Sacred Cups Blessing—a three-part daily ritual that invites people into a more meaningful relationship with their coffee and their lives:
- Honor the Past – Give thanks to those who shaped you, including the parts of yourself you’ve outgrown.
- Be in the Present – Slow down. Taste. Breathe. Be here now.
- Dream Forward – Hold space for what’s possible—for yourself, your lineage, and future generations.
Sacred Cups sources its first coffee from Aponte Inga farmers in Colombia, using regenerative, relationship-based practices. Every bean carries a story. Every cup is an offering. And every customer is invited to become a co-creator of a more conscious, connected world.
Coffee as Ceremony. Life as Ritual.
Amber Leigh Salisbury’s life has been devoted to making the ordinary sacred—from grocery aisles to global stages, from hospice beds to morning mugs.
Through Sacred Cups, she weaves together:
- Her corporate roots and obsession with the human experience of food
- Her global education in transformation, psychology, and human potential
- Her soulful work as a celebrant, therapist, grief coach, and end-of-life doula
- Her reverence for indigenous wisdom, healing rituals, and ancestral knowledge
- Her deeply personal story of love, loss, and the healing power of coffee
For Amber, Sacred Cups is not a brand. It’s an invitation to return to yourself, to remember those who came before, and to dream forward for those who will come after.
Because when coffee becomes a ritual, life becomes a ceremony. And through Sacred Cups, Amber Salisbury continues her lifelong devotion to making every moment sacred.